WEB DESIGN
Thoughtfully designed websites that balance beauty, usability, and performance.
15 YEARS OF QUALITY
I’m a full-stack creative designer with nearly 15 years of experience building, repairing, and scaling brands for top names across ecommerce, education, and lifestyle industries. From concept to execution, I work across branding, UI/UX, web, and marketing—using tools like Figma and Photoshop to translate strategy into visuals that actually perform.
I’ve helped shape and evolve major brands, including Vitacost, where I played a key role in building the brand foundation and creating the logo that supported its next phase of growth. I’ve also stepped in as a brand “doctor” for organizations like Brave Thinking Institute, stabilizing and realigning their visual identity after a turbulent agency-led rebrand—bringing clarity, consistency, and momentum back to the brand.
Whether I’m building from the ground up or refining what already exists, my focus is always the same: thoughtful design, strong systems, and brand experiences that feel intentional, human, and built to last.
GRIFFIN GROUP, CPA
Griffin Group, CPA began with a blank slate and a need for a brand and website that truly reflected their expertise and professionalism. I led the full brand and website build from the ground up—using Illustrator, Photoshop, and Figma to blend branding, UI/UX, and visual storytelling into a cohesive digital presence, all built in WordPress with Elementor.
The result is a clean, fully responsive website designed to build trust, increase local foot traffic, and support long-term growth. By uniting strategy, brand identity, and design execution, the site delivers an impactful, confident experience across every screen.
GEBELOFF LAW
Stephen Gebeloff Law Group partnered with me to modernize and unify a complex digital footprint spanning multiple states and international audiences. I led the brand evolution and managed the end-to-end rebuild of their web presence—creating a cohesive visual identity, migrating existing sites, and restructuring their digital ecosystem for clarity, performance, and scale.
Beyond design, I handled hosting setup and site migrations to ensure stability, security, and long-term maintainability. Using a blend of branding strategy, UI/UX design, and WordPress-based development, I built an interconnected system of websites that feel consistent across regions while remaining flexible enough to serve different legal markets and client needs.
The result is a streamlined, easy-to-navigate ecosystem designed around the client experience—making it simpler for users to find information, understand services, and take action. This project reflects a full-stack approach to design and digital infrastructure: aligning brand, technology, and usability to support a growing law firm operating at both a national and international level.
THE PROCESS
Discovery & Ideation
Every project begins with understanding. I dive deep into the brand, audience, and business goals—auditing existing assets, identifying gaps, and defining success. This phase shapes the strategy, creative direction, and user flow, ensuring every decision that follows is intentional and aligned.
Figma Mockup Development
Ideas come to life in Figma. I design high-fidelity wireframes and visual mockups that blend branding, UI/UX, and usability—allowing stakeholders to see, test, and refine the experience before development begins. This stage ensures clarity, consistency, and a strong visual foundation.
Development & Launch
With designs approved, I bring everything to life through clean, responsive development—optimizing performance, accessibility, and cross-device behavior. From build to launch, I manage the details to ensure a smooth rollout, resulting in a polished, scalable website ready to perform from day one.
