Jonathan Gonzalez
CREATIVE DESIGNER
Brand Development • Human Centered Design • Product Design • Creative Direction
Brand Development
Human Centered Design
Product Design
Creative Direction
Brand Development • Human Centered Design • Product Design • Creative Direction
15 YEARS OF QUALITY
I’m a full-stack creative designer with nearly 15 years of experience building, repairing, and scaling brands for top names across ecommerce, education, and lifestyle industries. From concept to execution, I work across branding, UI/UX, web, and marketing—using tools like Figma and Photoshop to translate strategy into visuals that actually perform.
I’ve helped shape and evolve major brands, including Vitacost, where I played a key role in building the brand foundation and creating the logo that supported its next phase of growth. I’ve also stepped in as a brand “doctor” for organizations like Brave Thinking Institute, stabilizing and realigning their visual identity after a turbulent agency-led rebrand—bringing clarity, consistency, and momentum back to the brand.
Whether I’m building from the ground up or refining what already exists, my focus is always the same: thoughtful design, strong systems, and brand experiences that feel intentional, human, and built to last.
THE BIG THREE
My largest contributions to date include driving and shaping the visual identity, digital experience, and growth of these brands:
CASE STUDIES
Real brands. Real problems. Real results. These case studies showcase how I build, repair, and scale brands through full-stack creative work across branding, UI/UX, and digital marketing. From creating the
PASSION AND RESULTS
I’m driven by a genuine love for design and the quiet magic of making something meaningful from an idea. I believe great design has the power to give businesses a voice, a presence, and a sense of confidence in who they are and where they’re going. Every project is an opportunity to create something thoughtful, beautiful, and lasting—work that feels as good as it functions.
For me, design is both craft and care. It’s about shaping experiences that connect, inspire trust, and help businesses tell their story with clarity and intention.